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Home Not Selling?

by: Jeff Quintin, on May 19, 2010 - News Tips

Figuring out the exact reason why your home isn’t selling can be a difficult task if you have a list of reasons working against you.

Fact of the matter is you cannot simply place a “For Sale” sign in your front yard or have your real estate agent add your listing to the MLS and expect a home to sell. There is a fine art that is applied to every home sale… the home must be appealing to buyers, from presentation to price.

Have you placed your home for sale only to watch it stale on the market? Here are 5 of the most common reasons why houses don’t sell and could very well be why your home isn’t selling:

1. The Home is Overpriced

Listing a home over market value is one of the main reasons a home doesn’t sell. Listing your home at a price that is appropriate for current market conditions from the start is crucial since your home will have the most activity as soon as it hits the market. Therefore if you intend on listing at an unreasonable price you will be missing out on the best opportunity to sell. Don’t make this common mistake!

2. The Presentation is Off

Have you ever gone into a messy home and immediately wanted to leave? The same rules apply when buyers visit and if your house fits the bill than I can assure you this is one of the reasons why your home isn’t selling. Give the home a thorough cleaning and make sure the home is properly staged before placing it on the market.

3. Ineffective Marketing Tactics

Advertisements for your home should be placed in the paper, on Craigslist, populating on sites that buyers frequent a lot like,, or Mailers should be sent along with emails to potential buyers – the whole nine. If this hasn’t been done then it’s no wonder your home isn’t selling – nobody knows it’s for sale!

4. Bad Condition

While some people don’t mind a fun fixer-upper, nobody wants a complete dump. If your home appears to be one of the latter, it may be why the home isn’t selling. If the home is just in need of some new paint and carpeting, why not take care of that?  You may also want to weigh the option of making other necessary repairs in order to get the home sold.

5. You Aren’t Listening

Finding out why your home isn’t selling is as simple as following up with a buyer after a showing and your agent should have some sort of real estate feedback system in place to make sure you know what buyers think of your home. Not only that, but you and your agent should be looking for items that repeatedly come up to make sure any issues are dealt with before they have a negative impact on your home selling efforts.

As you can tell there are a few things you will need to take into consideration if you’re trying to figure out why your home isn’t selling. Make sure that your home is in good repair, properly staged, priced correctly, aggressively marketed, and that you’re utilizing a real estate feedback system to collect the opinions of buyers to look for clues. That way your home will have the best chance of being sold.

compliments of Showing Suite.