Understanding 2 Key Pricing Concepts

Here are two key pricing concepts you need to know before you sell.

Are you looking to sell a home? It’s a great market, but that doesn’t mean you can price your house however you want. If you price your property too high off the bat, it will sit on the market, and you may have to end up selling below market value. Meanwhile, pricing low to start can create competition and fear of loss among buyers. 

Pricing your home correctly might be the most important marketing you do when you sell, so today I want to share two crucial concepts you need to understand before you list your house. 

You can watch my full explanation in the video above, or you can skip to each topic using the timestamps provided:

0:00 — Introduction

0:16 — List price versus real value

1:01 — Why listing too high could cost you money

2:29 — Why pricing low could net you more money

3:15 — Competition and fear of loss drive up the value of your home

4:11 — Understanding where to price your property

5:47 — Wrapping up today’s topic

If you list your property too high, you run the risk of losing out on tons of money. Make sure you work with an agent who understands the market so that you can get top dollar for your home. 

If you have any questions about today’s topic, please call or email me. I am always willing to help!